I’ve lived a couple of hours longer
I’ve produced podcasts for 4 years, blogged for almost 3 and written in general for 7 or 8. By doing all of those things, I’ve lived a bunch of hours longer than the time I’ve been alive. Let me explain.
I haven’t had the energy to check on how many hours of podcasts people I know have been listening to, nor look up how many people have read the blog posts or Facebook posts I’ve written. I can with certainty say it’s a lot. And there’s been a fuckload of content put out.
Each time someone listens to my material or reads what I’ve written, I multiply my time by the time it took them to consume the content.
There are a couple of reasons to this that I think might go missed. If you feel like you got the concept, jump down to the reasoning below.
Reason 1.
This might be the obvious, but the amount of time it would have taken you to say the exact same thing the number of times it’s been consumed. That is, if you were to go out your door and knock the door of every singe person that saw your video like a freak (who knocks on doors…?), that the leverage you have.
Reason 2.
This is something I realised after doing almost 400 5-min long vlogs on Facebook. My conversations got more interesting when people had watched the video because we could both pick up from where I left. The content in itself built a common plattform for us to stand on when talking.
Reason 3.
Given that 200 people watched you 4 minute video, you’ve built trust. They’ve already given you permission to take their time and attention. That way, they probably have made their minds up about whether or not they want to continue doing that.
This is important
One of the things I’ve learned in the past year is the way that financially wealthy people think. I’ve spent time working for someone who by his surroundings is very rich, and he has an outlook on labour and work that I admire greatly. One of the first things he taught me is that in order for me to be the best version of myself, I need to find ways where work happens for me when I sleep.
In his case, that means building up enough capital, investing it, and letting it multiply while I do something else.
@naval states that there are two ways to multiply your time. Creating code and creating media. They can both work for you while you sleep, therefore multiply your time far more than you can by actively living.
What I’m aiming at here isn’t necessarily financial freedom or even wealth creation. It’s learning from the thinking behind wealth creation. This all applies to you if you’ve just graduated and are looking for jobs just as well as if you’re running a business.
Multiplying your time by creating something that’s available always is profitable not only when it comes to money, but in trust, leverage and in my case, fun.
It might feel hard in the beginning, probably because you’re not used to it and we’ve come to think that uncomfortable is the same as hard. But beginning with the end in mind, it’s not hard at all shooting that first video, writing that first post or recording that first podcast. It’s completely and utterly worth it.
Thanks a bunch if you’ve read all the way down here. I really do appreciate it. If you want to get in touch, follow the links below.
