As a small business owner, I’ve come to the realisation that my biggest task is to manage myself. My emotions, motivation, time, boundaries and tasks.

The realisation has come time and time again in the past year running the business mostly due to failing at it. Not managing my time in an efficient way, or not saying no when it’s been well needed.

Since I’m heavily reliant on myself, on me doing the work that needs to be done, I need to entertain and maintain myself in a higher degree than I would had I been an employee. …


Together and alone are often seen as binary opposites, and quite often connected to whether you’re an extravert and introvert. Either you’re alone, or you’re together with someone. Either you’re an extrovert or an introvert.

Yet, there are a lot of signs telling us that they’re not opposites in a binary system, rather they’re on a scale.

You can be completely alone, and you can be completely with one or more others. But you can just as well be with people when you’re alone. All from “What would X think about this?” …


The other day I had a conversation with a friend and colleague about value. He’s running a business on creating value for people at scale, earning money on Patreon as well as some sponsorships.

We spoke about changing a format of one of the content outputs he has, as well as moving it in behind a paywall. In that conversation he made a point going something like this:

I don’t want to change a winning formula [the format] as well as put it behind a paywall [through patreon]. We have something golden, it’s something that a lot of people appreciate…


I haven’t written anything like this in a long time. The past year and a half, and particularly the past half year has brought a lot of time for reflecting, and a lot of things to reflect on.

I just saw a bumblebee on my balcony. It flew in, and crashed straight to the floor, struggling to get anywhere. It was trying to get off the floor for a while, flying around. Some times it hovered just above, landing on its back having to use its wings to get back up on its legs.

I was reminded of how life…


Today, I had a coaching session with a friend. We’ve decided to trade coaching sessions with one another as we complement each other pretty well, and it’s always good to have someone to talk to.

We talked about a job, and she asked me if it was worth ‘it’. It being the money I get, the time, effort, late nights and energy I put in.

I didn’t have an answer at first, so I went silent. She started comparing it to a job she has, where she should be payed a bit more for it to be worth it in…


Removing fragility doesn’t mean something becomes antifragile. It means you’ve removed fragility. Afragile as some would say, or robust.

I’ve been working with a company doing educational material on private finance for little over a year now. During that time, I’ve picked up on a bunch of things regarding my personal finances, just as well as on running a company.

My boss has been running his own companies for almost 20 years, and he’s never had a regular employment himself. What’s really interesting about the business model they have now is that they’re running almost completely on crowdfunding from Patreon.

They’ve reached a critical mass where they don’t have to have any commercials in their podcast, nor on their…


Där satt hon under det stora trädet, i skuggan, och gjorde bröd över en eld. Aldrig någonsin har Malmö känts så mycket som utomlands som då.

Jag har en vana av att gå promenader. Vid min förra lägenhet så hade jag en slinga som jag nog gått 200 gånger de senaste 4 åren på nästan precis 3 kilometer. Att gå promenader är min meditation. Jag kommer på mina bästa idéer när jag är ute, och mår generellt väldigt bra av att gå.

Nu har jag hittat två slingor som båda tar en timme vardera, beroende på hur snabbt jag går…


För några dagar sedan fick jag träffa min flickväns kompis för första gången. Vi har inte interagerat så mycket med folk utanför våra absolut närmsta cirklar på grund utav pandemin, men nu fanns det glömd sprit att lämna över.

Vi satt och tog en kopp te, pratade om vad som händer i livet. Kompisen pratade om sin utbildning och uppgiften hon skrev på just nu. Sedan frågade hon mig vad jag hittar på, vad jag har för sysselsättning.

Jag tittade på Elsa frågande, och hon sa snabbt att hon försökt förklara, men inte kunde. Så jag började med att säga…


T: Should I keep enough capital here so I could come back?

J: No. The option is of negative value.

- I thought options were always of positive value?

- No, not on a creative path.

— Jim Collins on Tim Ferriss

In finance, option value is a concept that points to problematise the amount of your total capital that you are invested with. That is, do you have options to take other actions, and what’s that option worth to you?

In the interview with Jim Collins, Ferriss asks him what the option value of having a buffer in different…


I’ve had worries over money, in various degrees, for the past year and a half. It’s been quite stressful at times. I’ve had periods in which I didn’t know where I’d get money for rent. I’ve had 5 different sources of income in about 12 months. And to a large extent, I’ve been employing myself. From now on out, I’m the only one responsible for my own income.

It’s an interesting scare and stress factor, money. It’s so incredibly real and utterly abstract all at the same time. There’s nothing to touch yet all you touch is derived from money…

Caspian Almerud

Do stuff.

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